In the multifamily investment world, there's a strong focus on assets under management.
This metric is widely accepted in the industry, as it quantifies the money or number of units one oversees. For example, a company might report having $20 million in assets under management or overseeing 2,000 residential units.
However, we believe redemptive real estate should involve more than just assets. We aim to view it through the lens of its broader impact on individuals and communities. This means considering how investments affect quality of life, social dynamics, and economic opportunities in the areas we operate.
To align with this vision, we use language that emphasizes the impact on people's lives and community well-being over monetary value and asset counts. While we acknowledge that "assets under management" is useful for measuring business performance, we feel compelled to challenge this narrative when possible, advocating for a perspective that sees people and their communities as more than mere assets.
Wherever possible, we focus on homes, apartments and people over units, tenants, dollars, and assets. You may notice these subtle differences as we talk about apartments stewarded, lives impacted, individual residents, and their unique communities.
We invite you to learn more about our approach and how we implement these principles in our work. Stay updated on our initiatives by subscribing to our updates or attending our upcoming webinars. Join us on this journey as we strive to redefine success in real estate investment. www.sovsage.com/join
Enriching Communities through Redemptive Real Estate,
Easton Garcia
Sovereign Sage
Director of Redemptive Real Estate and Community Innovation
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